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About Mayshe-Mayshe

'Immaculately minimal DIY gems' - Narc Magazine

'Like a solo Cocteau Twins floating in the ether' - Louder Than War

'Quietly off-kilter electronic pop' - God Is In The TV

'A one-woman pop machine' - Under The Radar

Mayshe-Mayshe is the solo project of Yorkshire artist, songwriter & producer Alice Rowan. Her music blends dreamy electro-pop with rich storytelling, skittering percussion and infectious melodies. Her deceptively simple songwriting - at once universal and deeply personal - incorporates choral vocals, vintage synths and the occasional hairdryer.

The project was born of Mayshe’s love for electronica and dance-pop and her lofi approach to making music, resulting in her unique brand of experimental electropop. Her songs explore themes of mental health, nature and folklore, with organic elements woven into all aspects of her music.


Rowan’s live performance is a spellbinding experience: a dynamic loop-pedal performance of soft, spare rhythms and intimate vocal harmonies that build into deep oceans of sound.


Mayshe-Mayshe released her second studio album Indigo on 11 November 2022, followed by the single Shadowbloom in October 2023. Outside of her solo work, Rowan tours and records as part of Leeds band Living Body.

Rowan writes, records and produces her work from her home studio in Yorkshire

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